About LaCosta
LaCosta is a 15-year veteran of the sales and marketing consulting industry with a background in sales, training development, marketing, CRM, process automation, tech stack, and sales enablement. As a management consultant, she has worked with companies ranging from conceptual start-up projects to large, global businesses.
Her passion for the growth and development of small and mid-sized businesses led her to consulting with hundreds of clients. In 2008, she was ranked as one of the top ten freelance marketing and business strategy consulting providers out of more than 20,000 providers worldwide. The success with start-up and small businesses led her to work with mid-sized clients in hospitality, professional services, defense, healthcare, and technology – expanding her international experience.
In 2012, she co-founded GrowthSmart Consulting, a general management consulting firm with a focus on business growth strategies and specialties in training, sales, marketing, and customer service. GrowthSmart’s unique approach to hands-on consulting and training gives clients the tools to learn, grow, and develop while accelerating the process with consulting services. As the firm serves clients on a project basis, retainer contracts, and augmented staffing arrangements, clients get the flexibility to receive the exact support needed to fulfill their unique needs.
As a trainer, she has conceptualized, developed, and delivered training to companies worldwide – speaking in front of large audiences as well as conducting small group sessions. Her training programs support learning development teams, management staff, and other professionals around the world through a combination of multiple learning tools – from virtual training programs to interactive workbooks and live training sessions to train the trainer programs. Her approach to training is focused on practical applications. Learners have had positive feedback on her ability to make complex topics simple and usable in day-to-day business with a series of interactive activities and exercises.
She is passionate about time management, process design, efficiency planning, tech stack optimization, and customized training. Considering herself a student and a teacher, she has worked extensively on pilot projects, testing strategies and training content thoroughly, making consistent enhancements to courses, programs, and consulting strategies.